I cannot say that Win Bigly was the one of most satisfying books I've read, but I do think it might be one of the most important. Many people have struggled to explain or understand the results of the 2016 presidential election, including PJ O'Rourke in How the Hell Did This Happen?
The complete title, Win Bigly: Persuasion in a World Where Facts Don't Matter, is a very telling indicator of the underpinning of Scott Adams' analysis. Many people know and love Scott Adams from his Dilbert cartoons. He is a true libertarian and his personal views are what I would call socially liberal, but economically brutal. He favors the "bootstraps" approach to economic problems, whether or not people have boots.
Nevertheless, he is able to talk about the persuasive ability of our current president with a clarity that is convincing, if not especially palatable. Scott Adams paints a pretty good picture of what the scene looked like from the angle of someone who did not have a very strong allegiance to either outcome. He seems a trifle too invested in what I would have called a false narrative about Hillary Clinton, but as his title points out, facts don't matter. If the narrative grew legs, the origins were not going to be questioned by a sizeable majority - or if not a majority, a big enough contingent to make a difference.
In The Righteous Mind, Jonathan Haidt shares an overarching discussion about why and how people draw conclusions and make political and moral decisions. It is most certainly germane to our current politics, but Adams' book is much more specific to the personality of Donald J Trump.
If you are liberal, you might not like what this book has to say, but you will not be able to dismiss it. And you may find that it brings a little bit of the peace of mind that comes with at least knowing the answer to to PJ O'Rourke's big question. If you are a fan of our current president, you might find that Adams has articulated something that you knew intuitively, but might not have known how to explain.
Whether or not you like the current White House leadership, nearly everyone would have to agree that something important happened with the recent rise of nationalism and the triumph of celebrity politics. Looking at the situation from as many angles as possible is probably the only way to get enough of a handle on what happened to make a difference in the future.
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